Ronnie Screwvala plans mobile game, animation and TV serials based on Kabaddi

Kabaddi has seen a decent beginning in its first year, attracting over 435 mn tv viewers, which has prompted Screwvala to plan an array of properties.

Kabaddi has seen a decent beginning in its first year, attracting over 435 mn tv viewers, which has prompted Screwvala to plan an array of properties.

Soon, you could see kabaddi players in a mobile game, a television and an animation series, and also a movie. Entrepreneur and investor Ronnie Screwvala, who is the owner of the Pro Kabaddi League Mumbai franchise UMumba, is planning to work his magic around the traditional Indian game to make it more aspirational. Kabaddi has seen a decent beginning in its first year, attracting over 435 million television viewers, which has prompted Screwvala to plan an array of properties around the sport.

The mobile game that will be built for all platforms will seek to initially build brands out of some recognisable U Mumba players such as Anup Kumar, Shabeer Bapu. Later, as the game grows, he plans to integrate other teams as well.His team at U Sports has got a lot of queries from people to make a live action television series and an animation series around kabaddi. For the animation series, Screwvala is looking at a young kid underdog story , a feel-good kind of animation series where characters.The idea is that kids should play this in school, make it more of an aspirational sport,” he said.

In the live action TV series, the story is likely to focus on three friends who come from three different states and how their lives intertwine, through kabaddi. “Our experience also teaches us that if you want a game to arrive, you want to have a big screen attachment to it. So, therefore, a movie is also being planned,” he said, pointing out that scriptwriters are right now understanding the back story of kabaddi players.

Courtesy:
http://economictimes.indiatimes.com/articleshow/48434615.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

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