Graphiti has partnered with Disney Channel India to produce a home grown animation series titled Yogendra Omprakash Mathur (YOM), which is slated to air in 2016.
The action-adventure comedy series narrates the adventures of a boy – YOM, who has a unique super-hero ability of adopting animal inspired yogasaans into his fighting technique.
A funny, fast-paced, adventure series, YOM is a kid who possesses a unique ability to absorb the traits of any animal he comes across but not without conditions like he can only absorb them by doing yogasaans and his powers last only for 11 minutes.
“We have created an entertaining show that will resonate with the Indian ethos and kids will enjoy seeing Yoga in a super cool avatar. YOM is a unique show about a super hero who gets his awesome animal powers from Yoga. We are extremely excited to have Disney Channel India as our premiere broadcast partner. We together understood the need for a concept as unique as YOM in the kid’s content universe today and it’s truly great to see that they share our passion and excitement in bringing this show to the Indian kid’s audiences,” said Graphiti COO & creator of Yom Munjal Shroff.
“At Disney Channel India, we believe in narrating stories and introducing characters that are uniquely tailored for our audiences here. With the ability to build deeper and emotional engagement, the stories also need to bring in a local flavour that can resonate with them. Yoga, which is a quintessential Indian practice, will be presented in a very light-hearted, fun and a distinctive animation setting in YOM and will definitely find a place in the hearts of kids and families alike,” added Disney India Media Networks VP – content and communications Vijay Subramaniam.